Are you still feeling a little confused when it comes to web lingo? Are you still?perplexed?trying to?decipher?between a widget and a webinar??Following up on?Online Vocabulary 101, here?s the master class: Online Vocabulary 201
Crowdsourcing
Crowdsourcing refers to harnessing the skills and ideas of multiple people to a coordinated effort for developing content. Question and Answer blog posts and Facebook surveys are examples of crowdsourced content. Crowdsourcing refers to an undefined public, rather than a specific body (as in outsourcing).
Embedding
Embedding is the act of adding code to a website so that a video or photo can be displayed while it?s being hosed at another site. Many watch embedded YouTube videos or see Flickr photos on blogs rather than on their original site.
Geotagging
Geotagging is the process of adding location-based metadata (a location) to media such as photos, video or online maps. Geotagging can help users find a wide variety of businesses and services based on location.
Hosting
A blog, video or podcast needs a hosting service before it can appear online. If a company is not using their own server, they might turn to blogger or WordPress to host their blog. A popular choice for video or audio is YouTube or Vimeo, and Libsyn for podcasts.
Inbound Marketing
Developing content and visibility through online presence that is not meant to be specifically promoted out, but rather lives on your website as a means to draw customers through search and proactive research to your site.
Integrated Marketing
Integrated marketing involves coordinating your online and offline marketing campaigns to ensure continuity. This can be as simple as adding your website to your print ads or developing specific landing pages to drive off line consumers to your website with a special promotion.
Metadata
Metadata refers to information ? including titles, descriptions, tags and captions ? that describes a media item such as a video, photo or blog post. Some kinds of metadata ? such as geotagging, date/time? can be captured automatically from the device without needing a human to enter the data.
Microblogging
Microblogging is the act of broadcasting short messages to other subscribers of a Web service. On Twitter, entries are limited to 140 characters. Probably a more apt term for this activity is ?micro-linking? since most of the content actually contains a link to more verbose blog posts / content.
News Reader
A News Reader (sometimes called a feed reader or news aggregator) gathers the news from multiple blogs or news sites via RSS feeds selected by the user, allowing one to access all news from a single site or program. Popular examples include Google Reader, Netvibes and Bloglines (all accessed through a Web browser) and FeedDemon or NetNewsWire (applications that runs on one machine).
RSS
RSS (Really Simple Syndication) ? sometimes called web feeds ? is a Web standard for the delivery of content ? blog entries, news stories, headlines, images, video ? enabling readers to stay current with favorite publications or producers without having to browse from site to site. Blogs and news content using a news reader. All blogs, podcasts and video blogs contain an RSS feed, which allows users subscribe to content automatically and read or listen to the material on a computer or a portable device. Most people use an RSS reader, or news aggregator, to monitor updates.
Paid Search Marketing
Paid search marketing is the placement of paid ads for a business or service on a search engine results page. An advertiser pays the search engine if the visitor clicks on the ad (pay-per-click or PPC).
Permalink
A permalink is the direct link to a blog entry. A blog contains multiple posts, and if you cite an entry you?ll want to link directly to that post.
Search Engine Marketing
Search engine marketing (SEM) is a series of online tactics that, when combined with SEO, helps to attract customers, generate brand awareness and build trust. SEM (sometimes called search marketing) seeks to increase websites? visibility chiefly through the purchase of pay-per-click ads and paid inclusion.
Search Engine Optimization
Search engine optimization (SEO) is the process of arranging your website to give it the best chance of appearing near the top of search engine rankings. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content, identifying high-traffic keywords and improving the site?s layout and design.
Social Media Optimization
Social Media Optimization (SMO) is a set of practices for generating publicity through social media, online communities and social networks. The focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Streaming Media
Unlike downloadable podcasts or video, streaming media refers to video or audio that can be watched or listened to online but not stored permanently. Streamed audio is often called Webcasting. Traditional media companies like to stream their programs so that they can?t be distributed freely onto file sharing
Tags
Tags are keywords added to a blog post, photo or video to help users find related topics or media, either through browsing on the site or as a term to make your entry more relevant to search engines.
Tag Cloud
A tag cloud is a visual representation of the popularity of the tags or descriptions that people are using on a blog or website. Popular tags are often shown in a large type and less popular tags in smaller type.
User Generated Content (UGC)
UGC stands for user-generated content, an industry term that refers to all forms of user-created materials such as blog posts, reviews, podcasts, videos, comments and more.
Web Analytics
Web analytics is the measurement, collection, analysis and reporting of Internet data for the purpose of understanding who your visitors are and optimizing your website.
Webinar
Short for Web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web. In general, participants register in advance and access the presentation in real time over the Internet and listen to the presenter either through computer speakers or a telephone connection.
Widget
A widget, sometimes called a gadget, badge or applet, is a small block of content, typically displayed in a small box, with a specific purpose, such as providing weather forecasts or news, that is constantly updating itself (typically via RSS). Widgets make it easy to add dynamic content to your site or blog.
Source: http://trailertrashtalk.ca/online-vocabulary-201/
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