Eighty-three percent of Facebook's $3.7 billion in revenues come from advertisers, and the social network spends another half billion a year promoting itself.
It is one of America's largest advertisers, and largest ad sales businesses, at the same time.
We've boiled all that down to 12 crucial facts, numbers, charts and trends.
From CEO Mark Zuckerberg's personal opinion on the role of his advertisers to the company's fear of bad PR, here's everything you need to know about Facebook's ad business.
Source: http://www.businessinsider.com/facebooks-ad-business-distilled-into-12-crucial-facts-2012-2
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