The Art of Nonprofit Leadership

Looking to the future of the nonprofit sector, strong leadership, savvy business experience and skillful resource management are essential for success. We must diversify our revenue streams, train our board members and hire professional program and administrative directors. Planning is king and use of current technologies is a must. Check in to the Art of Nonprofit Leadership where you'll find insights and lessons learned as we move through this challenging, but rewarding nonprofit world.

Source: http://www.artofnonprofitleadership.com/2012/08/key-take-aways-from-afptechknow.html

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Highway cargo theft costing nation billions

By Stephen Stock, Liz Wagner and Felipe Escamilla, NBCBayArea.com

It is the costliest crime in America, according to the Federal Bureau of Investigation. Organized crime drives it, money fuels it, and it has gone international. It happens nearly three times a day somewhere in America, and in California it happens twice as often as anywhere else in the nation.

We?re talking about cargo theft ? the high-cost, big-time crime that you?ve likely never heard about.

?It really is huge,? said California Highway Patrol officer Xavier Spencer. ?We estimate nationwide that it?s a $35 billion loss annually just in cargo theft and obviously that only involves the cargo theft that we?re made aware of. A lot of these thefts are not reported.?

Spencer is part of the CHP?s Cargo Theft Interdiction Program or CTIP, and is one of 10 people on the force assigned to fight cargo theft full time in the state. He and just three other men cover the entire region north of Los Angeles County up to the Oregon border.

For the past three months the NBC Bay Area Investigative Unit went undercover with CTIP investigators to expose this major crime. Reporters and producers went behind the scenes to track down stolen shipping containers in Stanislaus County; rode along on stings to look for lifted cargo in Gilroy; watched recovery operations at the Port of Oakland and reviewed surveillance video the team used to track down suspects.

?A lot of times these guys will go park their trucks at the truck stop and go inside and clean up or get something to eat and they come out and their trailers and tractors are gone,? Spencer said. ?Somebody just stole it within 30 seconds.?

He says often times truckers pull up to an unmanned cargo truck, attach their cabs to the containers and drive away. Other times he says thieves will simply unlock the doors of the trailers and hand-unload the cargo inside. They make off with tons of merchandise ? everything from electronics to drugs, computers to military supplies and weapons to wine ? that they steal, hide in warehouses and then sell for profit.

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Last year the National Insurance Crime Bureau logged 1,215 cargo theft incidents across the country. That?s up 17 percent from 2010. According to a report from Cargo Net, an offshoot of NICB, California led all states with 304 occurrences of cargo theft in 2011. That?s more than $390 million in theft in the state in just the last two years alone. Texas was second on the list with 173 instances of cargo theft, followed by Florida with 146 occurrences.

Those three states plus New Jersey, Illinois and Georgia accounted for 75 percent of all cargo stolen off of American highways last year. According to the report, food was the most commonly stolen item, followed by electronics, metals and clothing. Data from Freight Watch International, a logistics security provider, the largest cargo heist last year happened in Fremont when drivers made off with $37 million dollars worth of microchips in one haul.

Victims of cargo theft frequently take big hits to their businesses. Griselda Bautista, owner of the Oakland-based warehousing company PCCS Inc., lost $65,000 worth of merchandise in 2008 when a trailer carrying a load of copy paper was lifted from her parking lot.?

?It was picked off by a trucker,? Bautista said. ?He just came in and broke the pin lock and took off. I couldn?t believe it. I was very upset. Everything that we went through, we lost. I mean, we almost went out of business the year after that because it was a hit that was a mark on your name.?

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Bautista eventually found the trailer in Oakland on International Blvd., but the cargo was gone.

?It?s American pirates ? that?s what you got.? Bautista said. ?We definitely learned a lesson about leaving a load out there that was unattended.?

In April Spencer filed a federal case that resulted in the indictment of five suspects accused of lifting more than $2 million worth of cargo over the past five years. The suspects involved in Bautista?s case are included in those charges. According to federal court papers, stolen cargo was traced to and from California and places like Alabama and Maryland, even South Korea and Israel.

The CTIP team says cargo theft operations are often times run by organized crime, and international in scope. In June Spencer?s colleague, CHP investigator Mark Locey intercepted a stolen cargo load of plastic resin worth $154,000 that was on its way to Asia.

?It eventually wound back up on the ship going to the Port of Hong Kong,? Locey said. ?It had been sold to a company in China.?

Locey prevented the delivery of the plastic resin once he discovered that it had been stolen. He turned it back around in the Pacific Ocean, and seized the load once it returned to the Port of Oakland.

Over the past four months, Locey located more than $500,000 worth of cargo allegedly stolen by the same person who reportedly took the cargo load of plastic resin. That man is now facing 14 felony counts associated with stealing and selling cargo and shipping containers.

Right now cargo theft is a low-risk, high reward proposition because the crime carries minor criminal penalties. Steal a half-million dollars-worth of cargo and a criminal might get six months in jail, according to various law enforcement agencies. Compare that to ten years in prison if a thief gets caught with a half million dollars-worth of cocaine.??
?
?It?s very difficult to prove that everything you recovered was stolen,? Spencer said. ?So, sometimes District Attorneys are not willing to take a case that?s going to take a little bit of work.?

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Partly for that reason this crime has largely been kept a secret for years, even as it grows in California and across the country. The CTIP team says that the problem is also being kept quiet by the very industry being victimized.

?Some smaller companies would rather not let other trucking companies know they suffered a loss due to the fact that they don?t want to lose business,? Spencer said. ?So, they?ll just have the insurance company pay it off and really not report the losses, so there are a lot we don?t know about.?

And that, says the men who fight this every day, costs each of us in the form of higher prices passed on to consumers as companies lose more and more money off of stolen cargo loads.

?Every consumer that goes into the store to buy something,? Locey said, ?chances are they are paying for the cost of this type of theft.?

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Source: http://usnews.nbcnews.com/_news/2012/08/05/13132047-pirates-on-the-highways-cargo-theft-costing-nation-billions?lite

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How Modern Real Estate Marketing Is Used To Sell A Home

Yesterday was an exciting day for us at Century 21 Manausa and Associates, as we experienced the benefit of our aggressive real estate marketing program.

You see, the days of sticking a ?For Sale? sign in the yard and hoping a buyer drives by are long gone. Long-time readers of the Tallahassee Real Estate Blog know that more than half of all home sellers over the past 6 years failed when they tried to sell their homes, so real estate marketing systems need to be overhauled.

Anybody in the real estate brokerage business who takes the time to do the research will tell you that more than 90% of all home buyers are using the internet during their home search process.

With this knowledge in hand in 2007, we went about moving our real estate marketing plan to the internet. There have been many obstacles and many learning curves to navigate along the way, but the results have exceeded our expectations.

How Modern Real Estate Marketing Is Used To Sell A Home

Real estate professionals seem to fall into one of two camps when it comes to selling a home with a modern real estate marketing plan.

Many real estate agents believe that exposure (= being on many websites) is the most important aspect to getting a home sold. The more websites used to promote a home, the more people who will see it, the better the chance of getting the home sold.

The other group will tell you it is all about price. If you properly price your home, it will sell right away.

What we have found through diligent measurement and testing over the past five years is that both camps are missing an ingredient.

For example, if you put a home on 500 websites that are trafficked by 1 Million people every day, but price the home too high, it will not sell.

And if you price the home perfectly, but do not tell anybody (meaning do not gain adequate exposure), then it will not sell.

And finally, if you get millions of people to see a home (but who are not buying a home in Tallahassee), have you really accomplished your exposure goal?

No, our real estate marketing model acknowledges the importance of both pricing and exposure, and using the most appropriate exposure method for the specific home.

That?s right, not all homes are marketed exactly the same. Our research has found that certain types of home buyers can be found in different places on the internet, so the ?shotgun? approach to promotion is not very effective. Think about it ?

All of the listings in the Tallahassee MLS go out to the major websites like Zillow, Trulia, Realtor.com, Century 21, Remax, Coldwell Banker, etc. They also appear on every real estate agent website with an IDX Feed. Even with this ?massive exposure,? less than half the homes that hit the market since 2007 actually sold. I think this enough evidence that exposure is not the primary solution.

An Example Of Successful Real Estate Marketing

About two weeks ago, we met with a homeowner who had a wonderfully unique property to sell in the Tallahassee real estate market.

We knew this beautiful pool home on over 20 acres would be highly desirable for many different types of home buyers, and specifically for people who love to keep horses.

Due to the low liquidity levels in our current market for this type of home though, the statistics revealed that there were precious few buyers who we would attract with a conventional real estate marketing plan.

We decided to use our ?Coming Soon? program to get the word out about this excellent home on acreage, and we even implemented a contest to get our readers involved.

Our goals was to use our social networking platform to spread the word. A property like this might only have four or five buyer candidates a year, so we needed to leverage far more than traditional real estate marketing methods. And we did!

The real estate graph above shows that 173 people participated in our contest, and more than 160 property flyers were downloaded from our site before it even hit the market!

Our readers felt this was a home worthy of a $653,000 sales price (the median contest entry value), and we have priced the home far below that amount in order to get a quick sale. You can see a video tour of the property any time you like, 24/7!

The next biggest surprise in real estate marketing in Tallahassee is ?coming soon!?

I will not tell you what it is, you?ll have to wait and see it when it happens.

But I will tell you that real estate marketing in 2013 is going to change dramatically, and those that do not attempt to keep up with the benefits of these new changes will be left behind!

Homeowners, make sure you do a thorough analysis of the company you choose to run your real estate marketing plan, it will be the difference between getting top dollar for your home or maybe not even getting sold.

Tagged as: real estate agents, Real Estate Blogging, real estate charts and graphs, real estate company, Real Estate Market Conditions, real estate survey, real estate website, sell a home, Tallahassee, Tallahassee Board of Realtors, Tallahassee MLS, Tallahassee Real Estate

Source: http://www.manausa.com/implement-real-estate-marketing/

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Market Analysis Reports: How We Eat: Retail and Foodservice ...

Many factors influence how we as Americans eat?everything from our age to how much money we earn to whether or not we have children in our lives whose dietary needs or whims must be prioritized daily. As a result our eating habits are as varied and individualized as we ourselves are. Food industry players nonetheless have opportunities to target a wide variety of consumers whose choices often revolve among three key priorities: health, convenience, and variety.

In this data-packed Packaged Facts report, How We Eat: Retail and Foodservice Opportunities in When and Where America Eats, we examine modern mealtime habits and how these three core food priorities combine into a variety of trends that will continue to influence the food and beverage landscape into the foreseeable future. Our look at when Americans eat not only tracks in detail the times when various consumer segments are having meals, but how these patterns influence their tendencies to snack, to eat more than three meal a day, to make unhealthy food choices, and to eat socially or alone.

Our analysis also spans retail and foodservice. Food spending, whether at home or at restaurants, has been driven by the youngest and the oldest adult brackets. seniors are spending somewhat more on both food at home and food away from home than they did in 2007, while younger adult consumers are spending a great deal more on food at home (20%) and food away from home (23%). Spending growth among younger adults is driven by population increases, whereas spending increases among older consumers suggest a lifestyle change?not coincidentally, 2011 marks the first year that Baby Boomers have reached the age of 65. These consumers bring with them not only household wealth accrued over time, but also restaurant engagement levels greater than that of earlier generations, driving spending growth.

Scope and Methodology

The research in this report is based primarily on Packaged Facts? ongoing coverage of the food and beverage retail and foodservice markets. This includes data analyzed from Packaged Facts? proprietary Food Shopper Insights Survey, conducted in March 2011 and based on a sample of 2,000 U.S. adults balanced to census data on measures of gender, age bracket, geographic region, household income level, and presence of children in the household). The report also draws on customized cross tabulations of data from The Experian Simmons National Consumer Survey covering Spring 2007 through Fall 2011. Additional information was gathered from various government, business, and trade media including the U.S. Bureau of Labor Statistics? Consumer Expenditure Survey

Browse Report @: http://www.reportsnreports.com/reports/183816-how-we-eat-retail-and-foodservice-opportunities-in-when-and-where-america-eats.html

Report Details:

Published:?July 2012

Price Single User License: US $ 7495 ???????Price Corporate User License: US $ 8995

Table Of contents

Chapter 1: Executive Summary

Overview
Scope and Methodology
Mealtime Trends
The Return of the Home Cooked Meal
The Blurring Line Between Snacks and Meals
The Rise of the Fourthmeal
Eating Alone Is Becoming a New Normal
Ready Meals with a Healthy Twist Prove Ideal for Busy Lifestyles
Vitamins and Minerals from Real Foods not Supplements
Millennials Spur Collision of Technology and Foodservice
The Passing of the Generational Torch
Eating Trends
Snacking in America
Table 1-1: Selected Meal and Snack Psychographics: By Generational Age Bracket, 2011 (percent and index)
Afternoon, Evening Snacks Are Most Popular
Table 1-2: Mealtime and Snacking Patterns: By Gender, March 2011 (percent of U.S. grocery shoppers)
Table 1-3: Patterns for Snacking Alone or With Others: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
At-Home Snacks More Popular
When America Eats
Table 1-4: Percent Who Eat by Hour of Day: By Generational Age Bracket, 2011 (percent and index)
Who Eats Together, Who Eats Alone
Healthy Habits and Eating Patterns
Table 1-5: Selected Wellness and Nutrition Psychographics: By Generational Age Bracket, 2011 (percent and index)
Foodservice Trends
Hispanics Driving Growth in Food Spending
Table 1-6: Food, Food at Home, Food Away from Home & Restaurant Expense: Hispanic v. Non-Hispanic, 2007-2010
Growth at Opposite Ends of the Age Spectrum
Importance of $100K+ Households
Restaurant Usage by Major Segment
Table 1-7: Restaurant Usage by Major Segment, 3-Year Growth Index, 2008-2011
Restaurant Usage Trends by Generation
Restaurant Usage Trends by Household Income
Restaurant Usage Trends by Race/Ethnicity
Table 1-8: Prepared Foods Usage, Mean Usage and Usage Share by Retail Channel, 2012
Prepared Foods at Convenience Stores and Supermarkets
Key Points: Institutional Foodservice
Key Points: University Foodservice
Key Points: Corporate Foodservice
Key Points: Healthcare Foodservice
Key Points: U.S. Sports and Recreation Foodservice
Key Points: U.S. Amusement Park Foodservice
Eating at Restaurants by Daypart
Table 1-9: Percent at Restaurant, Bar, Pub or Caf?: By Gender & Generation, 2011
Meal Time Location Analysis

Chapter 2: Mealtime Trends
The Return of the Home Cooked Meal
The Correlation Between a Healthy/Happy Family and Meals at Home
The Blurring Line Between Snacks and Meals
Better-For-You? Snack Products in High Demand
Healthy Snacks Gain Significance with American Parents
The Rise of the Fourthmeal
Eating Alone Is Becoming a New Normal
Ready Meals with a Healthy Twist Prove Ideal for Busy Lifestyles
Vitamins and Minerals from Real Foods not Supplements
Millennials Spur Collision of Technology and Foodservice
Tracking Sustainability Online
Catering for the Adventurous
The Passing of the Torch: Millennials Are Becoming Greater Preoccupation for Marketers
Exotic Flavors and Ethnic Cuisine Find a Home at Local Retailers

Chapter 3: Eating Trends
Overview
Snacking Patterns
Snacking, Fast Food, and the Return of Home Cooking in America
Table 3-1: Selected Meal and Snack Psychographics: By Generational Age Bracket, 2011 (percent and index)
U.S. Snack Market to Reach $77 Billion in 2015
Table 3-2: Projected U.S. Retail Sales of Snack Foods, 2010-2015 (in billions of dollars)
Afternoon, Evening Snacks Are Most Popular
Table 3-3: Meals/Snacks Typically Eaten: Overall and by Gender, March 2011 (percent of U.S. grocery shoppers)
Table 3-4: Mealtime and Snacking Patterns: By Gender, March 2011 (percent of U.S. grocery shoppers)
Table 3-5: Patterns for Snacking Alone or With Others: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
At-Home Snacks More Popular
Table 3-6: Patterns for Snacking at Home or Away from Home: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
Table 3-7: Patterns for Snacking in Home Kitchen or Elsewhere in Home: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
Table 3-8: Patterns for Snacking at Table, at Kitchen Counter, or Elsewhere in Home: Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
When America Eats: An Hour by Hour Analysis
Table 3-9: Percent Who Eat by Hour of Day: By Generational Age Bracket, 2011 (percent and index)
Breakfast Cluster (7:00 am - 9:59 am)
Figure 3-1: Percent Who Eat During Breakfast (7:00 am - 9:59 am): By Generational Age Bracket, 2011 (percent)
Lunch Cluster (12:00 pm - 2:59 pm)
Figure 3-2: Percent Who Eat During Lunch (12:00 pm - 2:59 pm): By Generational Age Bracket, 2011 (percent)
Dinner Cluster (5:00 pm - 7:59 pm)
Figure 3-3: Percent Who Eat During Dinner (5:00 pm - 7:59 pm): By Generational Age Bracket, 2011 (percent)
Fourthmeal Cluster (10:00 pm - 5:59 am)
Figure 3-4: Percent Who Eat ?Fourthmeal? (10:00 pm - 5:59 am): By Generational Age Bracket, 2011 (percent)
Who Eats Together, Who Eats Alone
Table 3-10: Social Eating Patterns by Hour of Day: By Generational Age Bracket, 2011 (percent and index)
Table 3-11: Solo Eating Patterns by Hour of Day: By Generational Age Bracket, 2011 (percent and index)
Table 3-12: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: By Generational Age Bracket, 2011 (percent and index)
Consumer Eating Psychographics
Healthy Habits and Eating Patterns
Table 3-13: Selected Wellness and Nutrition Psychographics: By Generational Age Bracket, 2011 (percent and index)
Better-For-You? Snack Products in High Demand
Natural and Organic Product Claims in Food and Beverage
Table 3-14: Consumer Opinion on Natural and Organic Products, February 2011 (percent)
Majority of Americans Seek Healthy Lifestyles
Figure 3-5: Consumer Psychographics: Physical Health and Fitness, March 2011 (percent of U.S. grocery shoppers)
Groceries and Consumer Health Goals
Figure 3-6: Consumer Psychographics: Healthy Eating and Dieting, March 2011 (percent of U.S. grocery shoppers)
Older Americans Favor Health, While Young Adults More Likely to Have Unhealthy Eating Habits
Table 3-15: Selected Psychographic Patterns Associated With Unhealthy Eating Habits: By Generational Age Bracket, 2011 (percent and index)
Table 3-16: Selected Weight Loss/Dieting Goals Psychographics: By Generational Age Bracket, 2011 (percent and index)
Adventurous Eaters
Table 3-17: Selected Foodie Psychographics: By Generational Age Bracket, 2011 (percent and index)
Dining on a Budget
Table 3-18: Selected Budget-Based Mealtime Decision Making Psychographics: By Generational Age Bracket, 2011 (percent and index)
Consumers Remain Thrifty
Table 3-19: Consumer Attitudes: ?Price Not Main Factor in Purchases? and ?Spending More on Consumer Products, ? February 2011 (percent)
Table 3-20: Responses to Statements Related to Grocery Spending, February 2011 (percent)
The American Dinner Table: Home Cooked Meals vs. Frozen Foods vs. Pre-Cooked Meals
Table 3-21: Selected Attitudes About What People Eat and Likelihood to Cook Meals: By Generational Age Bracket, 2011 (percent and index)
How Millennials Eat
Snacking and Selected Meal Trends
Table 3-23: Selected Meal and Snack Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)
Table 3-24: Selected Meal and Snack Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
When Millennials Eat: An Hour by Hour Analysis
Table 3-25: Percent Who Eat by Hour of Day: Adults Age 18-29 (Millennials), 2011 (percent and index)
Figure 3-7: When Adults Age 18-29 (Millennials) Eat: Breakfast, Lunch, Dinner, and Fourthmeal, 2011 (percent)
Millennials Eating Together, Millennials Eating Alone
Figure 3-8: When Adults Age 18-29 (Millennials) Are Most Likely to Eat Socially: by Hour of Day, 2011 (index)
Table 3-26: When Adults Age 18-29 (Millennials) Are Most Likely to Eat Socially: By Hour of Day, 2011 (percent and index)
Figure 3-9: When Adults Age 18-29 (Millennials) Are Most Likely to Eat Alone: By Hour of Day, 2011 (index)
Table 3-27: When Adults Age 18-29 (Millennials) Are Most Likely to Eat Alone: By Hour of Day, 2011 (percent and index)
Table 3-28: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: Adults Age 18-29 (Millennials), 2011 (percent and index)
Millennials and (Sometimes) Healthy Habits Eating Patterns
Table 3-29: Selected Wellness and Nutrition Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)
Table 3-30: Selected Wellness and Nutrition Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
Many Millennials Too Busy to Make Good Eating Choices
Table 3-31: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 18-29 (Millennials), 2011 (percent and index)
Table 3-32: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
Table 3-33: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)
Table 3-34: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
Marketing to Millennials Means Appealing to Their Foodie Tendencies
Table 3-35: Selected Foodie Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)
Table 3-36: Selected Foodie Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
Millennials Dine on a Budget
Table 3-37: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 18-29 (Millennials), 2011 (percent and index)
Table 3-38: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
When Dining at Home, Millennials Prefer Frozen and Pre-Cooked Meals
Table 3-39: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 18-29, 2011 (percent and index)
Table 3-40: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
How Generation X Eats
Snacking and Selected Meal Trends
Table 3-41: Selected Meal and Snack Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
Table 3-42: Selected Meal and Snack Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
When Gen Xers Eat: An Hour by Hour Analysis
Table 3-43: Percent Who Eat by Hour of Day: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
Figure 3-10: When Adults Age 30-44 (Gen Xers) Eat: Breakfast, Lunch, Dinner, and Fourthmeal, 2011 (percent)
Gen Xers Eating Together, Gen Xers Eating Alone
Table 3-44: When Adults Age 30-44 (Gen Xers) Are Most Likely to Eat Socially: by Hour of Day, 2011 (percent and index)
Figure 3-11: When Adults Age 30-44 (Gen Xers) Are Most Likely to Eat Socially: by Hour of Day, 2011 (index)
Table 3-45: When Adults Age 30-44 (Gen Xers) Are Most Likely to Eat Alone: by Hour of Day, 2011 (percent and index)
Figure 3-12: When Adults Age 30-44 (Gen Xers) Are Most Likely to Eat Alone: By Hour of Day, 2011 (index)
Table 3-46: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: Adults Age 30-44 (Gen X), 2011 (percent and index)
Gen Xers and Healthy Habits Eating Patterns
Table 3-47: Selected Wellness and Nutrition Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
Table 3-48: Selected Wellness and Nutrition Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
Haste and Unhealthy Eating for Gen Xers
Table 3-49: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
Table 3-50: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
Table 3-51: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
Table 3-52: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
Appealing to the Foodie Nature of Gen Xers
Table 3-53: Selected Foodie Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
Table 3-54: Selected Foodie Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
Coupons Influence What New Food Products Gen Xers Purchase
Table 3-55: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
Table 3-56: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
Gen Xers Prefer to Prepare Home Cooked Meals over Frozen Foods or Pre-Cooked Meals
Table 3-57: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
Table 3-58: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 30-44, 2007-2011 (percent who agree)
How Baby Boomers Eat
Snacking and Selected Meal Trends
Table 3-59: Selected Meal and Snack Psychographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
Table 3-60: Selected Meal and Snack Psychographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
When Baby Boomers Eat: An Hour by Hour Analysis
Table 3-61: Percent Who Eat by Hour of Day: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
Figure 3-13: When Adults Age 45-64 (Baby Boomers) Eat: Breakfast, Lunch, Dinner, and Fourthmeal, 2011 (percent)
Boomers Eating Together, Boomers Eating Alone
Table 3-62: When Adults Age 45-64 (Baby Boomers) Are Most Likely to Eat Socially: by Hour of Day, 2011 (percent and index)
Figure 3-14 :When Adults Age 45-64 (Baby Boomers) Are Most Likely to Eat Socially: by Hour of Day, 2011 (index)
Table 3-63: When Adults Age 45-64 (Baby Boomers) Are Most Likely to Eat Alone: by Hour of Day, 2011 (percent and index)
Figure 3-15: When Adults Age 45-64 (Baby Boomers) Are Most Likely to Eat Alone: by Hour of Day, 2011 (index)
Table 3-64: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
Boomers Take Pride in Their Health
Table 3-65: Selected Wellness and Nutrition Psychographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
Table 3-66: Selected Wellness and Nutrition Psychographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
Haste Can Derail Boomers? Healthy Efforts
Table 3-67: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
Table 3-68: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
Table 3-69: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
Table 3-70: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
Adventurous Eating Is Not a Boomer Trait
Table 3-71: Selected Foodie Psychographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
Table 3-72: Selected Foodie Psychographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
Fast Food Becoming a Budget Strategy for Boomers
Table 3-73: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 45-64, 2011 (percent and index)
Table 3-74: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 45-64, 2007-2011 (percent who agree)
Boomers Have a Love of Cooking and Avoid Frozen Foods or Pre-Cooked Meals
Table 3-75: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
Table 3-76: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
How Seniors Eat
Snacking and Selected Meal Trends
Table 3-77: Selected Meal and Snack Psychographics: Adults Age 65+ (Seniors), 2011 (percent and index)
Table 3-78: Selected Meal and Snack Psychographics: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)
When Seniors Eat: An Hour by Hour Analysis
Table 3-79: Percent Who Eat by Hour of Day: Adults Age 65+ (Seniors), 2011 (percent and index)
Figure 3-16: When Adults Age 65+ (Seniors) Eat: Breakfast, Lunch, Dinner, and Fourthmeal, 2011 (percent)
Seniors Eating Together, Seniors Eating Alone
Table 3-80: When Adults Age 65+ (Seniors) Are Most Likely to Eat Socially: By Hour of Day, 2011 (percent and index)
Figure 3-17: When Adults Age 65+ (Seniors) Are Most Likely to Eat Socially: By Hour of Day, 2011 (index)
Table 3-81: When Adults Age 65+ (Seniors) Are Most Likely to Eat Alone: By Hour of Day, 2011 (percent and index)
Figure 3-18: When Adults Age 65+ (Seniors) Are Most Likely to Eat Alone: By Hour of Day, 2011 (percent and index)
Table 3-82: Social or Solo Eating Patterns When Dining at Family Restaurants/Steakhouses or at Fast Food/Drive-In Restaurants: Adults Age 65+ (Seniors), 2011 (percent and index)
Seniors Leading the Health and Wellness Charge
Table 3-83: Selected Wellness and Nutrition Psychographics: Adults Age 65+ (Seniors), 2011 (percent and index)
Table 3-84: Selected Wellness and Nutrition Psychographics: Adults Age 65+, 2007-2011 (percent who agree)
Fast Food Gaining Popularity with Even Most Health Conscious Cohort
Table 3-85: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 65+ (Seniors), 2011 (percent and index)
Table 3-86: Selected Psychographic Patterns Suggestive of Unhealthy Eating Habits: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)
Table 3-87: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 65+ (Seniors), 2011 (percent and index)
Table 3-88: Selected Weight Loss/Dieting Goals Psychographics: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)
Gourmet and Foreign Cuisine Growing on Seniors
Table 3-89: Selected Foodie Psychographics: Adults Age 65+ (Seniors), 2011 (percent and index)
Table 3-90: Selected Foodie Psychographics: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)
Fast Food Beginning to Fit Seniors? Budgets Due to Recession?s Lingering Impact
Table 3-91: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 65+, 2011 (percent and index)
Table 3-92: Selected Budget-Based Mealtime Decision Making Psychographics: Adults Age 65+, 2007-2011 (percent who agree)
Seniors Prefer Easy to Prepare and Frozen Meals
Table 3-93: Selected Attitudes About What People Eat and Likelihood to Cook Meals: Adults Age 65+, 2011 (percent and index)

Chapter 4: Foodservice Trends
Foodservice Definitions
Limited-Service Restaurant Definitions
Limited-Service Restaurants
Quick-Service Restaurants
Fast Casual Restaurants
Snack and Beverage Establishments
Full-Service Restaurant Definitions
Full-Service Restaurants
Family Dining Restaurants
Casual Dining Restaurants
Fine Dining Restaurants
Foodservice Market Definitions
Sports and Recreation
Corporations
College/Universities
Healthcare
Other Definitions
Daypart
Guest Traffic
Restaurant Spending and Usage Trends
Consumer Restaurant Spending Trends
Restaurant Growth: Follow the Money
Table 4-1: Demographic Share of Household Income: 2007-2010
Table 4-2: Demographic Shares of Persons & Households: 2007-2010
Food at Home Gains
Hispanics Driving Growth in Food Spending
Table 4-3: Food, Food at Home, Food Away from Home & Restaurant Expense: Hispanic v. Non-Hispanic, 2007-2010
Driving Restaurant Spending
Table 4-4: Restaurant Share of Spend by Restaurant Segment: Hispanic v. Non-Hispanic, 2007-2010
Driving Dayparts
Table 4-5: Restaurant Share of Spend by Daypart: Hispanic v. Non-Hispanic, 2007-2010
Growth at Opposite Ends of the Age Spectrum
Lifestyle Change to Mark Restaurant Spending Boom?
Table 4-6: Food, Food at Home, Food Away from Home & Restaurant Expense by Age, 2007-2010
Carrying Full-Service Restaurants
Table 4-7: Share of Spend by Restaurant Segment: By Age, 2007-2010
Daypart Spending Trends
Table 4-8: Restaurant Share of Spend by Daypart: By Age, 2007-2010
Household Income Trends
Table 4-9: Food, Food at Home, Food Away from Home & Restaurant Expense, by HH Income, 2007-2010
Table 4-10: Restaurant Share of Spend by Restaurant Segment by Household Income, 2007-2010
Daypart Trends
Table 4-11: Restaurant Share of Spend by Daypart by Household Income, 2007-2010
Restaurant Guest Traffic Analysis
Visit Frequency Definitions
Snack and Beverage
Limited Service
Full Service
Population Growth Saves Industry
Table 4-12: Restaurant Usage by Major Segment, 3-Year Growth Index, 2008-2011
Stable Guest Visit Frequency Trends
Table 4-13: Limited-Service & Full-Service Restaurant Guest Visit Frequency, 2008-2011
Restaurant Usage Trends by Generation
Snack and Beverage Usage Declines
Table 4-14: Restaurant Segment Usage & Growth by Generation, 2008-2011
LSR Guest Visit Frequency by Age
Figure 4-1: Limited-Service Restaurant Usage Frequency by Age/Generation, 2011
LSR guest visit frequency, by age
Consumers Age 45-64 Lead Usage Growth
Table 4-15: Limited-Service Restaurant Guest Traffic Trending by Age/Generation, 2008-2011
Full-Service Restaurant Guest Visit Frequency by Age
Figure 4-2: Full-Service Restaurant Usage Frequency by Age/Generation, 2011
LSR guest visit frequency, by age
Gen Y Leads Full-Service Traffic Growth
Table 4-16: Full-Service Restaurant Guest Traffic Trending by Age/Generation, 2008-2011
Restaurant Usage Trends by Household Income
Downward Migration in Household Income Has Serious Ramifications for Restaurant Industry
Table 4-17: Restaurant Segment Usage & Growth by Household Income, 2008-2011
Limited-Service Restaurant Guest Visit Frequency by Household Income
Figure 4-3: Limited-Service Restaurant Usage Frequency by Household Income, 2011
LSR guest visit frequency, by age
<$50K Household Income LSR Users Increase 16%
Table 4-18: Limited-Service Restaurant Segment Usage & Growth by Household Income, 2008-2011
Table 4-19: Limited-Service Restaurant Guest Traffic Trending by HH Income, 2008-2011
Full-Service Restaurant Guest Visit Frequency by Household Income
Figure 4-4: Full-Service Restaurant Usage Frequency by HH Income, 2011
Loss of $50K+ FSR Users Not Made Up by Gains <$50K Household Income Users
Table 4-20: Full-Service Restaurant Segment Usage & Growth by Household Income, 2008-2011
Pullback in Usage Among $75K+ Household Income Groups
Table 4-21: Full-Service Restaurant Guest Traffic Trending by Household Income, 2008-2011
Restaurant Usage Trends by Race/Ethnicity
Table 4-22: Restaurant Segment Usage & Growth by Race/Ethnicity, 2008-2011
Limited-Service Restaurant Guest Visit Frequency by Race/Ethnicity
Figure 4-5: Limited-Service Restaurant Usage Frequency by Race/Ethnicity, 2011
Full- Service Restaurant Guest Visit Frequency by Race/Ethnicity
Table 4-23: Limited-Service & Full-Service Restaurant Guest Traffic Trending, Hispanics, 2008-2011
Restaurant Guest Traffic Analysis by Daypart
Dinner Remains Biggest Draw
Breakfast and Snack Growth
LSR Breakfast, LSR Dinner and FSR Snack Outpace Other Daypart Segments
Table 4-25: 2011 Daypart Use by Restaurant Segment: Age
Percentage Breakfast Use Among 35-44s Grows Over Time
Percentage Snacking Use Among 25-34s on the Upswing
Table 4-26: 2008-2011 Daypart Usage Growth by Restaurant Segment: Age
Table 4-27: 2011 Daypart Use by Restaurant Segment: HH Income
Table 4-28: 2008-2011 Daypart Usage Growth by Restaurant Segment: Household Income
Retail Foodservice
Table 4-29: Prepared Foods Usage, Mean Usage and Usage Share by Retail Channel, 2012
Pizza a Cross-Channel Hit; Most Options Skew to Either C-Store or Supermarket
Table 4-30: Prepared Foods Items Purchased in Past 3 Months: Supermarket vs. Convenience Stores
Traditional Beverages Still Popular; C-Store Beverage Variety Shows Through
Table 4-31: Dispensed Beverages Purchased in Past 3 Months: Supermarket vs. Convenience Stores
Institutional Foodservice
Limited-Service Restaurants
Full-Service Restaurants
Snack and Beverage Concepts
Institutional Foodservice
Table 4-32: Foodservice Establishment Usage and Mean Use by Restaurant and Institutional Foodservice Category and Type, 2010
Institutional Foodservice Usage Analysis
Note on Reading Charts
Institutional Foodservice Usage by Category
Figure 4-7: Institutional Foodservice Use in Last Month by Foodservice Category: By Gender, 2010
U.S. Sports and Recreation Foodservice
U.S. Sports and Entertainment Foodservice
Table 4-33: Major Sports and Entertainment Attendance, Mean Visits & Visit Share by Type of Sport/Entertainment , 2011
MLB Consumer Food and Drink Analysis: Food Purchases Lead Beverages
Table 4-34: Major League Baseball Visitors: Food, Non-Alcoholic Beverage & Alcoholic Beverage Use, Selected Demographics, 2011
Table 4-35: Major Entertainment Attendance Trends, 2007-2011
Musical performance consumer food and drink analysis
Table 4-36: Musical Performance Attendees: Food, Non-Alcoholic Beverage & Alcoholic Beverage Use, Selected Demographics, 2011
Theatrical Performance Consumer Food and Drink Analysis
Table 4-37: Theatrical Production Attendees: Food, Non-Alcoholic Beverage & Alcoholic Beverage Use, Selected Demographics, 2011
U.S. Amusement Park Foodservice
Table 4-38: Theme Park Visitors: Restaurant Usage and Frequency of Use by Restaurant Type, 2011
Disneyworld Park Analysis
Table 4-39: Disneyland & Disneyworld Visitors: Restaurant Usage and Frequency of Use by Restaurant Type, 2011
Table 4-40: Theme Park Visitors: BYO Food & Drink, 2011
An Age-Driven Decision
Table 4-41: Theme Park Visitors: BYO Food & Drink by Age, 2011
Food and Beverage Spend Is Part of the Visit
Table 4-42: Theme Park Spending Analysis: Admission Ticket, Souvenirs, Food, Beverages & Parking, 2011
Eating & Restaurants as Daily Activities
Table 4-43: Percent at Home, Traveling, Elsewhere and at Restaurant, Bar or Caf?: By Hour of Day, 2011
Weekday Analysis
Table 4-44: Percent at Home, Traveling, Elsewhere and at Restaurant, Bar or Caf?: By Hour of Day, Weekdays, 2011
Weekend Analysis
Table 4-45: Percent at Home, Traveling, Elsewhere and at Restaurant, Bar or Caf?: By Hour of Day, Weekends, 2011
Eating Analysis
Weekdays v. Weekends
Table 4-46: Percent Eating, Weekday vs. Weekend Percentages and Indexes: By Hour of Day 2011
Table 4-47: Percent Eating & Eating at Restaurant, Bar, Pub or Caf?: By Daypart, 2011
Weekday Analysis
Table 4-48: Weekday Percent Eating & Eating at Restaurant, Bar, Pub or Caf?: By Daypart, 2011
Table 4-49: Weekend Percent Eating & Eating at Restaurant, Bar, Pub or Caf?: By Daypart, 2011
Demographic Analysis
Table 4-50: Percent at Restaurant, Bar, Pub or Caf?: By Gender & Generation, 2011
Table 4-51: Percent at Restaurant, Bar, Pub or Caf?: By Race/Ethnicity, DMA & HH income, 2011
Table 4-52: Weekday Percent at Restaurant, Bar, Pub or Caf?: By Gender & Generation, 2011
Table 4-53: Weekday Percent at Restaurant, Bar, Pub or Caf?: By Race/Ethnicity, DMA & HH income, 2011
Table 4-54: Weekend Percent at Restaurant, Bar, Pub or Caf?: By Gender & Generation, 2011
Table 4-55: Weekend Percent at Restaurant, Bar, Pub or Caf?: By Race/Ethnicity, DMA & HH income, 2011
Meal Time Location Analysis
Table 4-56: Top 6 Weekday Eating Locations, 8am-8:59am, 2011
Table 4-57: Top 6 Weekday Eating Locations, 12pm-12:59pm, 2011
Table 4-58: Top 6 Weekday Eating Locations, 6pm-6:59pm, 2011

Appendix: How Americans Live
Appendix Table 1: Selected Family Structure Demographics: By Generational Age Bracket, 2011 (percent and index)
Appendix Table 2: Selected Family Structure Demographics: Adults Age 18-29 (Millennials), 2011 (percent and index)
Appendix Table 3: Selected Family Structure Demographics: Adults Age 18-29 (Millennials), 2007-2011 (percent who agree)
Appendix Table 4: Selected Family Structure Demographics: Adults Age 30-44 (Gen Xers), 2011 (percent and index)
Appendix Table 5: Selected Family Structure Demographics: Adults Age 30-44 (Gen Xers), 2007-2011 (percent who agree)
Appendix Table 6: Selected Family Structure Demographics: Adults Age 45-64 (Baby Boomers), 2011 (percent and index)
Appendix Table 7: Selected Family Structure Demographics: Adults Age 45-64 (Baby Boomers), 2007-2011 (percent who agree)
Appendix Table 8: Selected Family Structure Demographics: Adults Age 65+ (Seniors), 2011 (percent and index)
Appendix Table 9: Selected Family Structure Demographics: Adults Age 65+ (Seniors), 2007-2011 (percent who agree)?

Source: http://market-analysis-reports.blogspot.com/2012/08/how-we-eat-retail-and-foodservice.html

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Video: C-Suite View of Jobs Pictures

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Source: http://video.msnbc.msn.com/cnbc/48480338/

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Obama, Romney see what they want in jobs report

President Barack Obama talks abut taxes, Friday, August 3, 2012, in Eisenhower Executive Office Building on the White House campus in Washington. (AP Photo/J. Scott Applewhite)

President Barack Obama talks abut taxes, Friday, August 3, 2012, in Eisenhower Executive Office Building on the White House campus in Washington. (AP Photo/J. Scott Applewhite)

Republican presidential candidate, former Massachusetts Gov. Mitt Romney speaks to reporters after he campaigned at McCandless Trucking in North Las Vegas, Nev., Friday, Aug. 3, 2012. (AP Photo/Charles Dharapak)

President Barack Obama talks abut taxes, Friday, August 3, 2012, in Eisenhower Executive Office Building on the White House campus in Washington. (AP Photo/J. Scott Applewhite)

President Barack Obama talks about taxes, Friday, Aug. 3, 2012, in the Old Executive Office building of the White House complex in Washington. (AP Photo/Pablo Martinez Monsivais)

Republican presidential candidate, former Massachusetts Gov. Mitt Romney campaigns at McCandless Trucking in North Las Vegas, Nev., Friday, Aug. 3, 2012. (AP Photo/Charles Dharapak)

WASHINGTON (AP) ? Sputtering along, the economy on Friday offered some hope but no illuminating help to voters who are mired in a weak jobs recovery and flooded with familiar promises from President Barack Obama and Republican Mitt Romney. The new employment snapshot seemed too mixed and middling to jolt a consistently close race.

Three months shy of Election Day, the latest numbers showed monthly job creation was higher than expected ? but unemployment rose, too. That gave each candidate political room to see only what he wanted, and to stick with the fundamental economic argument that he thinks will win the White House.

"It's another hammer blow to the struggling middle-class families of America," Romney said of the pace of job growth, assailing Obama's record from a Las Vegas trucking business. At the White House, Obama surrounding himself with some of those families, playing up 29 straight months that private employers have added jobs.

"Those are our neighbors and families finding work," Obama said. "But, let's acknowledge, we've still got too many folks out there who are looking for work."

Fittingly, the two men spoke over each other on television, holding events at the same time.

The economy is stuck, long removed from the days of implosion but not growing enough to reduce unemployment or make people feel better. No signs of help are coming from a gridlocked president and Congress, or from the Federal Reserve, or from U.S. allies with their own problems as the world economy suffers.

That means the economy voters have now may be the one they get when it's time to pick a president.

The bright spot: Employers added 163,000 jobs in July, more than double that of June. Yet the politically important unemployment rate rose to 8.3 percent, a notch above June's 8.2 percent.

Only three such tone-setting jobs reports remain before the election ? one in September the day after Obama speaks at the Democratic National Convention, one in October shortly after the two men debate on the economy, and one in November a mere four days before the election.

Whatever the monthly ups and downs, the big picture shows that the largest economy in the world has yet to take off: The 151,000 jobs added on average each month this year is almost the same monthly average as last year.

No economic recovery since World War II has been weaker than the current rebound from the recession that ended in June 2009.

A status-quo economy means the campaign arguments and strategies are not changing, either.

Obama and Romney will keep punching it out in largely negative advertising and personal appearances in about eight states expected to determine the outcome. Much of the rest of America will be left to give money, volunteer or watch from the sidelines.

Obama's locked-in message is about asking the nation's richest people to pay higher taxes, extending tax cuts for the middle class, and promising long-run economic growth by putting public money into education, energy and research. He has seized on a report that concluded Romney's plan would raise middle-class taxes.

Meanwhile, Romney's aides have long believed only a dramatic uptick in the economy could hurt his chances and force a broad change in messaging.

So one month of stronger-than-expected job growth did nothing to alter Romney's case that "America can do better." Capitalizing on an Obama vulnerability ? public disapproval of the president's handling of the economy ? Romney portrays himself as the change agent with the business background for the demands of the day.

He is promising to create 12 million jobs over four years, a pace that would demand nearly 90,000 more jobs every month than were created in July. Yet he has offered few specifics to back up that ambitious projection, outlining a broad economic agenda of trade, energy, and lower taxes, spending and regulation.

Obama used the new numbers to fuel his own narrative of an American economy headed in the right direction.

"We knew when I started in this job that this was going to take some time," Obama said. "We haven't had to come back from an economic crisis this deep or this painful since the 1930s. But we also knew that if we were persistent, if we kept at it and kept working, that we'd gradually get to where we need to be."

The economy lost 8.7 million jobs in the recession and its aftermath. Since then, it has regained 3.9 million.

The size of the hole, the slow climb out of it, and the broken politics of Washington have left a lot of the country weary. Even in an election driven by the economy, one Associated Press-GfK poll found that 60 percent of people said whoever wins the election will have slim-to-no impact on employment.

Romney and Obama are going after roughly 10 percent of the electorate that remains undecided in the presidential race.

Neither side contends the public is truly engaged in the race yet; August vacations and the Olympics have steered plenty of attention elsewhere. Yet the last month of summer will be busy, with Romney's choice of a vice presidential candidate coming soon, and the political conventions falling on either side of Labor Day.

Romney is set to campaign in Indiana Saturday, before spending two days in private at his New Hampshire summer home. He is expected to campaign in Iowa and Ohio in the following days before starting a bus tour targeting Virginia, North Carolina and Florida.

Obama, who celebrates his 51st birthday on Saturday, will spend much of the weekend at the presidential retreat at Camp David, Md. He will raise money in Connecticut on Monday before launching into a stretch of campaign travel in Colorado and Iowa, with fundraising in his hometown of Chicago tucked in between.

__

Associated Press writers Steve Peoples in Reno, Nev., and Christopher S. Rugaber, Paul Wiseman, Julie Pace and David Espo in Washington contributed to this report.

__

Follow Ben Feller at http://twitter.com/BenFellerDC

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2012-08-03-Presidential%20Campaign/id-92796c4c54c148548bb85e87e4f534e3

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FreeCreditReport?s Ed Ojdana And Facebook?s Chris Kelly Back Movie Distribution Startup GoDigital

Preferred Ventures, the digital media investment firm launched last year by FreeCreditReport.com founder Ed Ojdana and former Facebook Chief Privacy Officer Chris Kelly, just announced that it has invested a "high six figure" seed round into GoDigital, a digital distribution service for independent films. GoDigital has a library of more than 1,000 independent, documentary, and foreign movies, which it makes available to viewers through deals with Lionsgate, iTunes, Netflix, Amazon, and others. Initially launched as a music distribution service, then switching to its current model in 2008, GoDigital has been bootstrapped until now. However, founder and CEO Logan Mulvey says the company reached a point where it needed more money to grow ? hence the current funding.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/YM3rrfoYHRE/

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